The Solution
The creative team dived headlong into a flurry of designing, covering name word-mapping, work-mark exploration, creative direction and content planning. The Adobe Digital Publishing Suite (ADPS) was the best software at the time. Yes… this project is quite a few years old now but I still love it. We were all treading on new gronud, experimenting with the limits of ADPS, using interactions, gestures and creating custom animations and codes which were only used for one or two articles. It wasn't 'best practice' but we were having fun! It hasn't been documented very well but there was a mobile version of the magazine too. Along with the desktop website and the printed quarterly we covered all the key touch points.
