Revolutionising an innovative construction technology with a sustainable new brand

The creative direction was built around 'Revolutionising Sustainable Building' – the antithesis of legacy house-builders. The graphics are clean and crisp are draw ideas from leading contemporary brands who have taken the road to refinement and minimalism. Working collaboratively we navigated the fine margin between disruption and recognition, so that the target markets were not left feeling lost. Those target customers were central to determining the information architecture for the website which was mapped and wire-framed and iterated before any high-fidelity UI work begun.