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Creating a powerful online brand for an equally powerful team of lawyers

Client
Kasowitz
Industry
Legal
Agency
Living Group
My role
Lead UX/UI Designer
Duration
2 months
Deliverables
Design system / Website UX & UI
The ChallEnge
Established in 1993, Kasowitz Benson Torres LLP has carved a reputation for being creative and aggressive litigators who work to achieve their clients’ goals by employing an ardent philosophy to always be ready for trial, to meticulously negotiate every action, and to do so in an efficient and cost-effective manner. Our aim was to create a cut-through brand that was as creative, aggressive and relentless as the lawyers that give the firm its distinct and powerful edge, moving well away from the traditional impression they currently embodied.
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The Solution
After conducting an extensive discovery activity with partners, associates and marketing teams in North America, the branding team established a clear strategic and creative direction which consciously moved into a more challenging territory leveraging the creative, dynamic nature of the firm. The website was the key piece of marketing and carried the new identity into the digital realm where it would have maximum impact.
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The Result
Kasowitz’s bold brand transformation is testament to a firm that is not afraid to be different and stand out. Their online presence is as forceful as their trial ready mindset, with the Kasowitz story told through a series of captivating short films. The firm's visual identity has set a new standard for law firms to catch up with, winning over 20 industry awards since launch.
"The website is AMAZING – truly one of the best, if not THE best law firm website out there right now."
Emily M. Thall, Director of Business Development and Marketing

Deliverables

UX

UI

Design system

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