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Plugging in to a data-driven retrofit tool for sustainable property portfolios

Client
Senze
Industry
Building Performance Management
Agency
Oh So Studio
My role
Lead Brand Designer
Duration
2 months
Deliverables
Logos / Visual Identity / Guidelines
The ChallEnge
Oh So Studio finds itself at a pivotal juncture, tasked with introducing their groundbreaking digital innovation, Senze. The technology holds the promise of revolutionising energy retrofits by utilising cutting-edge lidar-based data analysis to accurately diagnose and prescribe solutions. However, this ambitious endeavour is not without its challenges. The market is packed with companies offering inconclusive and often inaccurate retrofit solutions. This has created a cluttered and confusing environment for portfolio owners seeking viable pathways to energy efficiency. These individuals are inundated with too many options that often fail to deliver on their promises, leading to skepticism and hesitancy to invest in yet another unproven solution.
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The Solution
Senze needed to stand out in a corporate field awash with 'techy' brands that are mainly positioned as an update on an old system, rather than a completely new approach to a multi-faceted problem. The brand was created around the idea of 'clean green energy' – moving away from common representations of data, into a more friendly and accessible look and feel. Every touchpoint, from the branding elements to user interfaces, exude clarity and approachability which is what is required for their primary users who are portfolio managers and engineers.
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The Result
The branding work aligned stakeholder visions, and helped secure a large seed round investment. The investment will fund the development of the service-based energy efficiency diagnostic app, which is due to be released in Q4 of 2023.
Our experience with Eddie was very positive and efficient. He listened carefully and quickly grasped our business values and objectives, and converted them into a brand which captured and enhanced our thinking, with graphics which perfectly encapsulated both the product and the process around delivering it.
David Partridge, Chairman at Related Argent | CEO of Senze

Deliverables

Logo

Brand Positioning

Visual identity

Brand Guidelines

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